CHET GULLAND
Posts
The reason why I would do that is if we became the network of Facebook or the network of Google, we’d achieve that dream of mine overnight of being the next CNN and the next ESPN and the next MTV with the largest audience in the world. And it would be hard to say no to that not because of the money but because of the f***ing cultural impact you would have. At this point I don’t give a shit about money. Once you have a certain amount of money, it ceases to be an issue. I’d rather put my cultural imprint on the fabric of life. After money, all you want is immortality.
I learned that money can be a lot of things. It can be something
that is hoarded, fought over, protected, stolen and withheld. Or
it can be like an energy, fueled by the desire, will, creative
interest, need to laugh, of large groups of people. And it can be
shuffled and pushed around and pooled together to fuel a common
interest, jokes about garbage, penises and parenthood.
Louis CK
I was thinking today about a piece of technology that makes Daphne Oram’s graphic synthesizer from 1957, a centrepiece of the Science Museum’s new show, look quite conservative. It’s called the Telharmonium. It was built by a man called Thaddeus Cahill in 1906. He built three versions and the…
At any given moment, there are 850,000 Americans inside a Walmart store. Something weird is bound to happen.
some big hires @barbariangroup !
(via Brighten Your Day with Chatroulette for Smile Snapshots - Media - GOOD)
A Barbarian Group project…
Grunge retrospection is the music media’s and record industry’s own nostalgia for the heyday of the rock monoculture.
Simon Reynolds, Grunge Nostalgia: Why We Should Let Kurt Cobain Rest in Peace Let’s Get Critical (via nevver)
Sunday night’s Video Music Awards, though, were something different — not theatrics as a way of communicating some new vision of pop, but the reduction of pop to playfully dressing up in other people’s visions. It was less like a collision or symbiosis between theater and music, and more like a warning: The dress-up and drama could swallow that balance whole. To the point where pop stars, instead of inventing styles and aesthetics and bravely showing them to the world on TV, are just putting strange things on their heads and doing the kind of variety-show theatrics that audiences have to build back together into something meaningful.
Daily chart: HBO shows, 1997 - 2011. Betting on quality has made HBO a lot of money. But it now faces more intense and innovative competition. Our briefing asks if it’s time for another gamble.
Updates
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@eatkhake took us down a crazy fashion blog rabbit hole at dinner last night http://t.co/4ZGyqrRx
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Keynote Wolf is Keynoting http://t.co/O4CPA9vX
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"Everyone is carrying around a wormhole in their pocket"...NYTimes: The Dilemma of Being a Cyborg http://t.co/aDtEjlSk
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@amyjuliasegal yes - do it!
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12 days ago from web | Reply, Retweet, Favorite
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There are gunshots in this production. Guns used are not real. http://t.co/7vL1wppr
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The original toque http://t.co/qA20x1Rh
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Subway dove http://t.co/wbsJz5qX
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Toque city
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"@NYC_L_trains: L train service has resumed with residual delays."...also: the L train thinks you're fat.
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Texting with someone on a Razr
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Just walked into snow pile while texting like complete douche. Now this
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I need a blanky
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@paryshnikov haha yes...please don a fur rimmed hood and down a Cream Ale for me
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@littlelachance yes! Partly inspired by you - loved it. Did you finish?
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I'm a bad Canadian
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6th graders telling me about hacking, Anonymous and SOPA...kids these days.
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Nike+ Fuelband hotness http://t.co/Es13JpU32 weeks ago from web | Reply, Retweet, Favorite
Profile
Executive Director of Strategy at The Barbarian Group
Marketing and Advertising | Greater New York City Area, US
Summary
Canadian/American living in Brooklyn.
Experienced on both client and agency side.
Worked extensively with culture brands like Converse and Puma.
Currently establishing a digital centric approach to brand planning at The Barbarian Group.
Experienced on both client and agency side.
Worked extensively with culture brands like Converse and Puma.
Currently establishing a digital centric approach to brand planning at The Barbarian Group.
Specialties: Brand / digital / media / business strategy.
Experience
- Dec 2010 - PresentExecutive Director of Strategy / The Barbarian GroupLead the planning group covering all accounts including GE, Samsung, Google, Quaker.
- Jan 2009 - Dec 2010Strategy Director / Droga5Lead brand planner on Puma global AOR and Rhapsody / Unilever / Seven45Studios / New Business.
2011 4A's Jay Chiat Strategy Awards Grand Prix winner for Puma Social. - Aug 2007 - Jan 2009Senior Strategist / AnomalyLead digital strategy on Converse, Virgin America, LimeWire, and several Coca-Cola clients.
- Apr 2006 - Aug 2007Senior Strategist, Youth & Mobile / Next Great ThingDoing some of the early social media and mobile marketing for Cingular/AT&T, Motorola, Capcom and others. Advised the agency globally on emerging communications and youth insight.
- Aug 2002 - Aug 2006Marketing Manager / Sierra DesignsManaged all aspects of marketing a mid-sized sports apparel and equipment brand in Canada - everything from product line naming and pricing to hangtags to web sites.
Education
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1999 - 2002University of Toronto - University CollegeBA in Economics
Additional Information
Websites:
Honors:
- Cannes Grand Prix for Film Craft: Puma After Hours Athlete
- Cannes Gold Lion for Film Campaign: Puma Hardchorus (Strategist)
- Gold Effie 2009 for Media Idea: Converse Domaination (Co-Creator)
- Bronze Jay Chiat Planning Award: Converse Domaination
Latest checkin
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@Spritzenhaus (33 Nassau Ave.)2 hours ago in Brooklyn, NY
Badges
Checkin history
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@Spritzenhaus (33 Nassau Ave.)2 hours ago
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@Equinox (568 Broadway)3 hours ago
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@Macao Trading Co. (311 Church St)26 hours ago
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@Aurora (70 Grand St)2 days ago
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@Dépanneur (242 Wythe Ave.)2 days ago
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@Marlow & Sons (81 Broadway)3 days ago
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@DOC Wine Shop (147 Broadway)4 days ago
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@Barbarian Group - NYC (11 Beach Street)4 days ago
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@Barbarian Group - NYC (11 Beach Street)5 days ago
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@Dépanneur (242 Wythe Ave.)9 days ago
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@BAD Burger (131 Grand St)10 days ago
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@Sprout Home (44 Grand St.)10 days ago
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@Esquire Building (330 Wythe Ave)11 days ago
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@Samsung America Inc. (85 Challenger Rd, Ridgefield Park, NJ 07660)11 days ago
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@Barbarian Group - NYC (11 Beach Street)13 days ago
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@Diner (85 Broadway)2 weeks ago
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@Equinox (568 Broadway)2 weeks ago
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@Post Office Whiskey Bar (188 Havemeyer St)2 weeks ago
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@Brinkley's (406 Broome St)2 weeks ago
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@Brooklyn Boulders (575 Degraw St)2 weeks ago
Updates
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I'm hanging out in LA for 5 days!5 months ago
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Anybody know of a good mover? Email me! I thank you.12 months ago
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Thanks you guys!14 months ago
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Anybody want 2 tix for Stars at MHWB this friday? I can't go anymore. Selling at cost.20 months ago
Summer 10
My Birthday Partay
some jump
Food net
The Picnic
Recent tracks
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The Change-Up (Unrated) by David Dobkin3 weeks ago
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Crazy, Stupid, Love by Glenn Ficarra & John Requa5 weeks ago
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Crazy, Stupid, Love by Glenn Ficarra & John Requa5 weeks ago
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Step Brothers (Unrated) by Adam Mckay7 weeks ago
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Senna by Asif Kapadia7 weeks ago
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The Fog of War by Errol Morris7 weeks ago
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The Hangover Part II by Todd Phillips7 weeks ago
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30 Minutes or Less by Ruben Fleischer2 months ago
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Our Idiot Brother by Jesse Peretz2 months ago
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Our Idiot Brother by Jesse Peretz2 months ago
Top artists
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History
Director of Strategy / The Barbarian Group / Email
